US Girls August Awards

This is a night life event where we don’t just simply enjoy every beat of the music and every sway of the hips but we keenly observe how advertising creatively works for an event.

This event partly became our benchmark as we apply the principles and particulars we’ve learned inside the classroom regarding the flourishing advertising industry. It was my first time to attend an event like this yet I was not surprised by how advertising works for the event. Like most of the attendees, I actually enjoyed the event not just because there were famous local showbiz celebrities and models but because there were a lot of freebies and sponsors.

In terms of effectively promoting a product or a new born service in an event like this, the pertinence of advertising should never be underestimated. In the long run, almost every event has to use funds to advertise and events also make a deal with sponsors as to what they can offer in return.

The question the advertisers need to answer before splurging their budgets is in what kind of media is the market most drawn. In the event, there are more choices than ever before. First stop, the registration booth. Zen Zest gave out perfumes I think but I was not able to get one unfortunately. There were free taste test of The Bar, Sober Club and other alcoholic beverages. Junior adverts got tipsy and drunk after drinking almost all the flavors of cocktails. Blow-Up Babies even set up a photo booth for those hippies who’d like to have their picture taken as a memorabilia of that one special night. I actually get one for me. This is very usual that before any event starts, the V.O or the hosts thank the sponsors of their event. Actually, as much as possible they always mention that in between the event, in the beginning and as the event/ show ends. Great! It only means that an event/show and advertising are also soul mates just like magazine and advertising. An event isn’t that possible and successful without the sponsors.

Foods were served to guests. There was also a fashion show presenting the fabulous clothing sketches of our own local fashion designers. Even that is also part of advertising even though it is a blunt type of one. Posters, tarpaulins and other advertising materials and collaterals of every sponsor were set up all over the venue. There was this big wide screen that in the beginning flashed the company names of the sponsors. Our picture above also shows a big tarpaulin of sponsors at our back (HP, L’Oreal Paris, Shu Eumura, etc). Different advertising strategies were used with only one main goal and that is to advertise and sell.

Nevertheless, the advertising part of the event really made us enjoyed the event itself. Of course, with the combined effort of good event management and effective advertising, the US Girls 1^st August Awards Night became a success.