"AKO MISMO..." SO WHATTTTT?

Just last week, we had a presentation for our advertising class. Our group was assigned to give criticisms and state some revisions for the AKO MISMO ad campaign.

Honestly, I don't have any say to these kinds of "campaigns". However, while I was in the process of researching and gathering information regarding the campaign, I was quite awakened by the flaws of the ad itself.

This blog is not made to spread rumors and stuff like that.I believe this would also be for the betterment of the ad. :)

Here are some of my own observations with the content and the script of the campaign:

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A*K*O*

MISMO

CRITIQUES AND REVISIONS

1. The credentials of some of the personalities in the AkoMismo ad campaign are not that impressive and notable. Since it is an ad campaign, the people speaking in behalf of the campaign’s objective should have remarkable, inspiring yet truthful credentials so that the people will be moved to action. For it to be more persuasive, the credentials, for instance that of Chris Tiu- Basketball player, Maxene Magalona- Student and Edu Manzano- TV Host, these could be changed by adding more of their credentials, like Chris Tiu- Basketball player/Business man, Maxene Magalona – Student/Actress and Edu Manzano – Optical Media Board Chairperson/TV Host/Actor.

2. The AkoMismo ad campaign is created to move Filipinos to action. It is also a way to express our concern for our land and bring back the nationalistic value of every Filipino. One way to show that is through the use of our own language all throughout the ad. However, at the end of the ad campaign, the line, “Sign up and be counted”, is obviously in the English language. It can be revised to “Lumahok ka at kumilos para sa bayan mo.” or “Sumali at nang mapabilang.”

3. Futhermore, the line of Ely Buendia – Artist/ Musician, “Ako mismo ang susuporta sa freedom of expression…” used the English language. The statement can be changed by saying,”Ako? Sisiguraduhin kong malaya nating mapapahayag ang mga ideya natin…”

4. The pledge said by Aaron Dela Cruz – College Student in the AkoMismo ad campaign, which is “Ako? Hindi ako magba-blog ng makakasira sa bansa ko…” is not a so good word of honor. That particular oat values only the side of the Filipinos. The pledge and the ad campaign itself should not be biased and subjective. It can be modified by saying, “Ako? Pawang katotohanan lang ang iba-blog ko…”